By region
Filter by US and Canada region — match brokers to your launch geography, distribution footprint, or retail-account map.
Search-and-discovery tool · part of the broker-network curriculum · CMS-owned staging preview · noindex
Search and discover · CPG broker network
Find the right brokers , filtered by what matters.
BrokerManager.org is a search-and-discovery tool for identifying CPG brokers across the US and Canada — at regional and national levels — filtered by region, retail channel, customer focus, or any combination, so brands find highly targeted sales representation.
US + CanadaCoverage scope
3 axesRegion · channel · focus
Regional + nationalScale of representation
Filter axes
Three axes that build a real shortlist.
Most broker searches stall because the only filter is geography. BrokerManager.org adds the two axes that actually predict fit.
By retail channel
Filter by conventional grocery, natural, club, mass, drug, convenience, foodservice, or specialty — based on where your brand actually fits.
By customer focus
Filter by which retailer, category, or audience the broker actually owns — not just the channel they list.
Use cases
Six reasons brands run the search.
BrokerManager.org is the same tool brand sales leaders, country managers, and master brokers use to build, expand, and replace their broker map.
First-broker search
First broker engagement after a regional pilot — match channel, region, and audience to your earliest authorized retailers.
National rollout
Build a multi-region broker map after a national authorization — sequence regions, fill coverage gaps, lock dates.
Channel expansion
Add a broker for a new channel (natural, club, foodservice) without disrupting an incumbent in your existing channel.
Replacement search
Quickly shortlist alternative brokers when an incumbent underperforms or the relationship needs to be reset.
Country-manager onboarding
Use search results to brief a new US or Canada country manager on the existing or candidate broker map in their region.
Master-broker oversight
Master brokers and brand sales leaders use the search to audit whether the current network actually covers stated regions and channels.
Coverage formats
Four kinds of representation inside the search.
Brokers come in distinct sizes and structures. The search returns each so brands can pick the right shape for the right stage.
Search-team coverage
Filtering, shortlisting, and warm introductions across the network.
BrokerManager.org pairs the search-and-filter tooling with team-supported shortlisting and warm broker introductions where appropriate.
Regional broker
Single-region broker with deep retailer relationships and field-merchandising coverage in their territory.
Multi-region broker
Multi-region broker covering 2–4 contiguous regions with shared back-office and sales leadership.
National broker
National broker with offices across the US (and often Canada) representing brands at HQ category reviews.
Specialty broker
Specialty broker focused on a specific channel — natural, club, military, foodservice — with deep buyer relationships.
Practical process
Five steps from search to onboarded broker.
- Define the brief
Lock the launch region, target channels, and 2–3 retailer priorities before opening the search — the filters work best with a sharp brief.
- Shortlist with filters
Use region + channel + customer focus filters to produce a 3–6 broker shortlist worth real diligence.
- Reference each broker
Run reference checks with current and prior client brands. The search surfaces names; references decide who lands.
- Onboard with guardrails
Sign with clear KPIs, region/channel exclusivity, performance reviews, and a 90-day pilot period before extending the contract.
- Re-run periodically
Run the search again every 6–12 months to verify that the existing broker map still matches your channel and region plan.
Source provenance
Built from the Dennis priority manifest summary.
This shell preserves the source summary as a visible review artifact until final copy is signed off. All structure, theme, and routing tokens flow from the CMS runtime snapshot.
BrokerManager.org serves as a powerful search and discovery tool for identifying CPG brokers across the U.S. and Canada at both regional and national levels. It enables brands to find the right partners by filtering across region, retail channel, customer focus—or any combination—ensuring highly targeted sales representation.
- Manifest row
- 2
- Renderer key
- cpg-education-home
- Template family
- cpg-education
- Prompt SHA
- 4b6a384b642f
Curriculum links
Continue the broker-network curriculum.
Broker Managers Where active recruitment and network management of brokers happens for client brands. Open preview → Master Brokers Senior-level outsourced sales-management organizations that coordinate broker networks. Open preview → Country Managers Your dedicated US/Canada office to lead market entry alongside the broker map. Open preview → Trade Spend Plan total channel investment with broker compensation factored in. Open preview →
Find brokers
Ready to run a real broker search?
Send your launch region, target channels, and retailer priorities — the search team returns a ranked broker shortlist with reference notes and warm-introduction options.
Email the search team →Cloudflare runtime handoff
- Local previewhttp://localhost:8787/__site/brokermanager/
- Staging previewhttps://cma-site-runtime-preview-staging.austin-344.workers.dev/__site/brokermanager/
- ProductionBlocked until approved